Revelations from Richard van der Blom, an international speaker and social selling specialist, provide valuable insight into how the LinkedIn algorithm will work in 2024, including effective strategies for increasing publication visibility. Here's a summary of the key points to remember to optimize your presence on this professional platform.
The Strategic Use of Surveys to Increase Engagement on Social Networks
Polls are emerging as a powerful tool, almost doubling average reach, with even greater performance on company pages. The ideal duration of a survey is one week, capitalizing on engagement to maximize visibility.
Maximizing Attention with Carousels: The Keys to an Impactful Publication
Carousel publications outperform traditional text and image posts, offering 60% extra reach. For optimum impact, aim for 12 to 13 slides, each containing 25 to 50 words. Beware; poor mobile optimization can drastically reduce reach.
Optimizing Engagement: Combining Text and Image for Increased Visibility
Combining text and image increases reach by 26% over the average. Posts between 900 and 1,200 characters engage the most, with each additional 300 characters reducing reach by 10%. Including additional images up to the fifth can improve reach by 5% per image.
The Power of Text Alone: How to Captivate Your Audience on Social Networks
Text-only publications shine when they are between 1,800 and 2,100 characters long. Captivating hooks can increase engagement by up to 40%, while a strong call to action boosts it by 25%.
The Impact of Videos on Social Networks: Tips for Optimal Interaction
Short videos, from one to two minutes, boost interaction by 40%. Vertical formats benefit from 15% more reach. Uploading directly to LinkedIn avoids losing 50% of visibility compared to inserting external links.
Enhancing Your Content with Relevant Visuals: Strategies for Increasing Engagement
Personal, relevant images improve visibility and engagement, while the use of branded colors facilitates recall.
Strengthen Your Presence by Interacting with Other Creators: Keys to Visibility
Interacting with other creators and commenting on their posts reinforces the presence of your content. Saving a post considerably increases the chances of seeing the author's future publications.
Content Diversification and Mobile Optimization: Recommendations for a Successful Strategy
Varying content types and keeping in mind mobile optimization are essential. Adopting storytelling while avoiding an overly promotional tone can preserve engagement.
Analysis and Adaptation: How to Fine-Tune Your Social Networking Strategy with Taplio
Tracking the performance of your publications enables you to fine-tune your strategy. LinkedIn growth hacking tools, such as Taplio, can help with this analysis.
By integrating these tips into your LinkedIn strategy, you can significantly improve the reach and engagement of your publications in 2024.