While Google has been closely criticized for the greatness of its SERPs on account of its ultra-modern algorithmic updates, how does it plan to balance its search engine optimization seek effects in 2024 in order not to push the most effective authority and UGC sites? Recently, Google's Danny Sullivan reacted by confirming Google's ultimate goal: to want quality content, whether or not it comes from large or small web sites. This announcement comes in response to a grievance from House Fresh. So, are we witnessing a real evolution in the making, or just a reaffirmation of true intentions?
Google's response to the complaint in the House Fresh article
We appreciate how much information Google and @searchliaison have shared about what a high-quality review is and about helpful content in general.
— Gisele Navarro (@ichbinGisele) February 19, 2024
But these guidelines need to be applied to everyone.
Otherwise, everybody loses but the investment firm: https://t.co/mUfztZXzxB pic.twitter.com/edLOfxKaPz
The interaction between Danny Sullivan and House Fresh authors Gisele Navarro and Danny Ashton highlights some persistent issues. Danny Sullivan stated the worries raised, promising to skip remarks to the research crew. However, he points out that "guide verification" isn't a trendy practice at Google, clarifying misunderstandings about the business enterprise's computerized ranking methods.
The complexity of E-A-T guidelines
The debate surrounding Google's E-A-T (revel in, know-how, authority, accept as true with) hints is relevant. Navarro has criticized their regularly reductive interpretation, where ticking boxes takes priority over being nice. Sullivan acknowledges this misinterpretation, insisting on the importance of creating content that is genuinely beneficial to users. Nevertheless, he admits that updating Google's files and pointers may be sluggish.
The "David versus Goliath" venture in SEO
The "big site vs. small website" dynamic is another key element of this dialogue. Sullivan admits that this example isn't the best and guarantees to work towards better popularity of nice content, irrespective of web site length. He echoes an earlier initiative by Matt Cutts, who endorsed SEOs to notify Google of small, satisfactory web sites deserving higher rankings.
Reactions from the SEO community
The SEO network is growing weary of Google's repeated guarantees to "do higher.". Concrete examples, consisting of Reddit's higher rating on a unique HouseFresh article, are fueling doubts and frustrations. There's nevertheless a protracted way to go. Google recognizes the need for improvement in the way it values great content, regardless of web site length. However, moving from concept to exercise remains a project. The search engine marketing community is looking forward to concrete motion and tangible enhancements in Google's rating algorithms.