Mass publishing content doesn't necessarily make it undesirable in Google's eyes, according to Google's John Mueller. This statement raises an important question for content creators and SEO specialists: can quantity compromise quality in the eyes of search engines? This article explores the nuances of mass publishing and its impact on SEO.
What is bulk publishing?
Mass publishing means uploading a large amount of content in a short time.
This practice, which can be motivated by several reasons, including the ease of preparing the internal linking strategy, for example, if you publish 40 to 50 pieces of content at once, is often debated in the SEO community.
But is it considered spam by Google?
Should you rather publish your content over time regularly with the same average daily rhythm or publish everything at once?
Google's position on mass publishing
John Mueller clarifies things: the quantity of content published at one time is not a determining factor for Google in evaluating the quality of the content.
Whether you're uploading a lot of great content or a few low-quality pages, it's the quality of the content that matters most.
Google appreciates quality content, no matter how much is published at one time.
This is not the first time that the subject has been discussed.
Google has already addressed this issue. In 2023, the company said there was no reason to delay the release of thousands of pages.
In 2017, she clarified that publishing 100,000 pages at a time did not pose an SEO problem.
And in 2013, she emphasized that the quantity or number of articles published was not the problem. However, Google's Matt Cutts mentioned in 2013 that too many pages could constitute a red flag, although this perspective appears to have evolved.
Does quality take precedence over quantity?
The essential distinction to understand is the difference between quantity and quality.
Mass publishing is not problematic in itself, but the quality of the content is crucial.
Low-quality content, whether published in bulk or not, is likely to be less favorably viewed by Google and its algorithms.
3 tips for mass publishing articles and pages
- Focus on quality: Make sure each article or page offers value to your readers and thinks "user-first," like "mobile-first.”.
- Planning: Mass posting can be great for internal linking strategies, but careful planning is necessary to maintain consistency and quality.
- Monitoring and Adjustment: Monitor your content performance and adjust your strategy accordingly.
Conclusion
John Mueller's clarification is good news for content publishers who prefer to publish in bulk. This reminds us of the importance of content quality, which is not at all correlated with the quantity published. As long as the content is of high quality, publishing in bulk should not be a concern in Google's eyes.
This official confirmation should, in any case, reassure more than one content marketing and SEO professional.